Part of your video-game return to Madden is celebrating Nike's legendary Bo Knows campaign. Take us back to the beginning. How did the brand present the concept about Bo Knows to you madden coins? We happened upon Bo Knows accidentally. Directors, writersand sketchers We were sitting around going over some storyboards for our next shoot. We decided to trim the length of the script because it was quite long. Everyone was offering their opinions on this and that. I said, "Why don't we do this?

How don't we move this over here, put this here, combine it and then cut it down to 5 or 6 second?' And they glanced at me then said "Wow. It's probably going to work. A person across the table glanced at me and said 'Bo Knows!' It stuck. Nobody sat down and washed their heads or stayed up late contemplating that catchy phrase. It was just a matter of sitting around the table discussing shoots.

Before you received the signature shoe, for instance, the Nike Air Bo Turf, in the year 1990, you launched with the Nike Air Trainer 3, which became known as your shoe. What are your fondest memories regarding those shoes? Air Trainer 3?

So, let me present it this way. In 1969 my time in the first grade of my life in rural Alabama, during the winter, it was in thirty-six degrees outside. And I was required to attend school in barefoot. There were no shoes. I'm not saying this for the sake of sympathy or to make a story. However, I can recall my brother standing just a few blocks further away from his home.

The front door is open. My other sister stood a few blocks from my younger brother and My other sister was at the bus stop. My sister who was stood at the bus station and saw that the bus was on top just a few blocks away buy Mut 22 coins, she would shout towards my younger sister.