Better known as “virtual kitty”, crowdfunding is here to stay. Basically, it is an online platform where companies and individuals seek to raise money to put their projects into practice. Typically, users who contribute gain some benefit in return. For example, when a writer creates a fundraising campaign and launches his book, he may offer one or more copies of the book based on user contributions.

Crowdfunding and the Brazilian scene

This practice has been increasingly frequent in the Brazilian market. In fact, according to a survey by Sebree, 68% of entrepreneurs believe in the potential of crowdfunding in their businesses. While the practice is in its infancy in Brazil, it is already consolidated in other markets. The Brazilian platform Kick ante projects that crowdfunding will move around 90 billion dollars over the next ten years, with Brazil representing 10% of this total.

Okay, fine, but what does all this talk have to do with real estate? Let's say… a lot!

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Application in the Real Estate Market

In 2015, Urbe.me, the first real estate crowdfunding in Brazil, was born in Porto Alegre. The logic is more or less the same as above. Partner developers present real estate projects on the online platform. After a rigorous evaluation by the Urbe.me team of specialists, taking into account estimated profitability, innovation and urban impact, the project is made available to investors.

With a minimum investment of 1,000 reais, users must make an investment reservation and then transfer the amount via bank TED. In this, the investor earns a percentage of the General Sales Value (PSV) of the project. In turn, the developers use the money raised by the campaign to complete the work.

To give you an idea, in 2015 the platform managed to raise 1.28 million reais for a project in São Paulo in just 90 days. For the construction of a residential building in Porto Alegre, a campaign raised 2.4 million reais in just over two weeks. It's always good to know more about Crowdfunding in the real estate market.

Conclusion

In summary, this new modality to make a real estate business viable appears as an alternative for construction companies in Brazil that are going through a period of financial instability. From a financial performance point of view, it is an option that was previously only viable for large investors. After all, having an income is the first step to financial independence.

Overall, crowdfunding in the real estate market can benefit everyone involved, from developers to investors. So, no fancy investments! Now, you have the virtual kitty as a viable alternative to invest in this sector.

And you, who are a real estate agent, take the opportunity to manage your properties, clients and owners on the vile Imo platform, which consists of software, cram, a website for real estate and much more. An all-in-one solution to help with your real estate's routines. Sell ​​more with vile Imo.

Hug and good sales!

Source: Property News

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