One thing to look out for with OTW cards is if the upgrades are already 'priced in'
The most effective way to earn money from the cards is to usually buy FUT 23 Coins the cards during periods of neutrality keep them in your possession, and then then sell them to the excitement. For example, the Liverpool's Darwin Nunez has had a slow start to his life as a player on Merseyside with two league goals from his very first 7 matches.
After an unsatisfactory 3-3 draw against Brighton and with tough games ahead, his OTW price - just three days since his release is hovering around 70k . Some smart speculators may choose this time of low prices to get one, then try to sell it before the Liverpool's next game takes off, especially if Nunez is in the squad. An investor who is more reckless might even hold it through the game in the hope Nunez scores, but the risk is far greater.
One thing to look out for with OTW cards is if the upgrades are already 'priced in'. We all know that Man City are going to play 3/8 games to secure Haaland to receive his initial OTW upgrade, as an example, and that is part of the reason for his exorbitant price per game. Don't be fooled by players who will definitely get three wins with the hopes that the price will be able to increase their prices when the time comes around. It is likely that this will just result in lots of people trying to earn money at the same time, driving the price down.
In the end, Ones to Watch cards are predictable in some ways but also unpredictable in some. The unpredictability makes them fascinating, but understanding the predictable peaks valleys - buying when they're in decline, and selling when they're up - is the best way to earn coins from them.
As Jose Mourinho parking a bus, Watford sacking another manager and Jurgen Klopp buy FIFA 23 Coins moaning about fixture congestion, no football season is not complete without the release of a new edition of FIFA.