NBA 2K has 2K MT evolved from simply another product that is hyped in the gaming world. It's now a cultural moment with its integration of pop culture, music as well as fashion, sneakers and, of course, basketball has taken the franchise to heights is unmatched by any other sport. With the latest edition, NBA 2K23, the game made history after announcing J. Cole as the first rapper to be featured on the cover of NBA 2K with the Dreamer Edition. Although it's definitely a surprise that 2K had a cover of this especially so late in the rollout, the trend of the game's own design may have implied that this might happen some day. Even with that being said it was not even the idea of 2K, it was J. Cole's.

"Three and a quarter years when he was dunking on one of the breaks during the All-Star Weekend Saturday Night, J. Cole said 'Ronnie I'd love being in MyCareer and help you think of the ideation around that,'" Ronnie 2K tells Complex. "I worked with our team to bring this idea to the forefront, and it was appropriate to work alongside him. The moment we released that tease, everybody believed that it was going to turn out to be another basketball player...it allows us live in culture, fashion and music and culture, which is why 2K has a seat at the table now."

J. Cole cover J. Cole cover is one of four covers available for the latest edition of 2K and the other covers feature Michael Jordan, Devin Booker, and a duo of Sue Bird and Diana Taurasi. NBA 2K23 news has been going viral on social media since the NBA ratings dropping this week. Kevin Durant even took at playful snark following his 2K rating being released.On this week, the week of game's release we talked to Ronnie Singh aka Ronnie 2K on the reasoning behind putting MJ for the title cover over LeBron as well as the reasons why Devin Booker was Buy NBA 2K MT selected over other NBA stars MyCareer, ProAm gameplay, and much more.